Through to read the book of "d & department project", I got the deeper understanding of their brand concept.
Nowadays, the brand idea is very important for all companies, the brand value even bigger than the product itself, we understand that it's the trend. The brand idea of d & department project is promote the good products that produced in Japan. The definition of "good product" is which must be timeless, useful, and even can use for many years with our whole lives. 長岡賢明 (the founder of d & department project) aims to promote that thinking through every touching points, e.g. the activities, staffs in the shop to deliver that theosophy, aim's to let people understand what is the Immortality design. That also help the traditional craftsman and even the young creative designer keep creating quality design and product, he believes that can improve the quality of lives in the future.
As well as Tsutaya, Ace hotel those very forward-looking brands, since the establishment of the developments, they change of the whole community's lifestyle, looking for to see more and more that kind of brands be create in the world.
透過閱讀d & department project的專書,對這品牌的理念有了更深入的了解。
推廣想法多以令物品本身的價值提升是成就一個好品牌的必然趨勢,長岡賢明的理想希望把全國不同地區美好的本土產品永續不滅地延續生產,幫助他們免被流行的洪流吞噬。真正的好產品是可以用一生的,而創作者也可以持續生產,d & department project致力於提倡和推廣全國優秀產物品的美好和實用,希望老店和傳統物品甚至有好想法好設計的年輕人有空間被推廣,令好物的生產業能生生不息。透過這店,以過各式活動,店員客戶交流,不同接觸點對永續及環保來傳遞他們的想法,是一門理想多於攢錢的生意,看完他們的想法後對品牌的思考獲益良多。而我們身邊實在出現過多生命短暫的產品在生產著。
就像tsutaya, ace hotel 這種極具前瞻性的品牌,建立後足以改變整個社區的發展,世界有多些這樣的品牌出現會美好很多。