After the "copy cat" issue, Tokyo 2020 Olympics has announced 4 new sets of shortlisted emblem design and going to collect the comment from the community.
"We have implemented a series of format and design checks on all entries, and have received the cooperation of design experts during the design checks," said a statement from the Tokyo 2020 Emblems Selection Committee.
"We have received written pledges from each of the designers of the shortlisted designs specifying that they are the original creators," it continued. "They have also submitted documents demonstrating the design production process used for their creations."
"The creators of each of the shortlisted designs have poured their hearts and souls into their designs, and we would like to ask you to provide us with your positive views on the designs, and particularly those design aspects that you feel are truly outstanding," said committee members.
I feel that it's very hard to pick a set of logo I like in term of just look for the logo design but not the whole brand system. At the same time, the look and feel of new shortlisted emblems are much more complicated if compare with the last round, which I don't really prefer. Obviously, the emblems selection committee want to avoid the "copy cat" issue this time. But sorry that 4 options are not my cup of tea, and I am curious that how the brand system look of the 4 options?
http://www.ndc.co.jp/hara/en/olympic2020.html
Personally. I prefer the option which Kenya Hara did from first round submission. I understand that it's not the mainstream design - not colourful, not very festive and not very energetic. But it's really a unique and break through design. The meaning is more deep and subtle, look and feel is simple but memorable, which is close to the Japanese spiritual. I feel very pity about the committee didn't choose this when I see it every time.
經過一輪「複製貓」風雨後，東京2020年奧運會最近公布了於第二輪公開競賽中入圍的最終四個會徽設計。
「我們為了保證能嚴格檢查所有的設計方案項目，這次特別與檢查專家合作」－東京2020年會徽評選委員會的聲明。
「我們要求每個標書都需要連同每位設計者提供書面保證，他們的設計都是原創的，」 「而且每位參與者都需要提交創作設計生產流程的文件，以保證作品完全原創。」
「每個入圍設計的創作者都傾注他們的熱心和靈魂去設計，我們想請您一起參與，為我們提供積極的意見，那些設計方案對您來說是真正優秀的設計，」－該委員會的成員。
不過，單只看標誌而不是整體品牌視覺系統而去決定一個方案，對我來說是非常困難的。同時，比較上一輪的入圍設計，我並不特別喜歡新入圍的方案，原因之一是四套標誌都較為複雜。顯然地，標誌評選委員會這次希望完全避免「複製貓」的重演，所以意向都比較明顯的選擇更「獨特」的「原創」設計。但遺憾是，四個候選方案我都不是特別喜歡，而我還是好奇它們的視覺系統會怎樣去表現？
個人而言，我更喜歡在第一輪的方案中由原研哉設計的一套方案。我知道，這並不是一個主流喜歡的設計－它沒有豐富的色彩，沒有歡快的氣氛和動感。但這是一套獨特創新的設計，是一個突破性的設計。它的意念是深層而含蓄的，觀感又非常簡潔但令人一見難忘，系統又非常完整，這非常接近日本的傳統精神，這精神為什麼不可以是世界性的？每次看到這套設計，我都不期然替原研哉感到可惜...